THE
DEVELOPMENT
SPRINT
STOP DEVELOPMENT FROM DRIFTING
A hand-picked senior development team.
For one intensive week.
Built around your precise needs.
For companies who need sharper ideas,
incredible materials and faster momentum.
THE PROBLEM
Development teams are getting smaller
But the pressure to deliver hasn’t changed.
Many companies are stuck between:
- expensive full-time hires.
- fragmented freelance development.
- ideas that never properly progress.
The Development Sprint gives you the focus,
creativity and momentum of a development team,
exactly when you need it.
THE SHIFT
From unfocused spend to targeted investment.
Five days. Total focus. Real lift.
THE SOLUTION
A Hand-Picked development team, built around your specific need
A focused, senior team assembled for one intensive week to move your ideas forward with pace, clarity and creative judgement.
- No permanent hire.
- No stop-start freelance patchwork.
- No months of drift.
The right people, focused on the right brief, for the right amount of time.
WHY IT WORKS
- We work with you to define the goal.
- We assemble the right team.
- We hit the ground running with production-level intensity.
WHAT IT DELIVERS
- Clear materials.
- Stress-tested formats.
- Decision-ready ideas.
Five days.
Total focus.
Real lift.
Usage
When do you need a Sprint?
A funded development lands.
You need to deliver fast.
A tender drops.
You need to stand out.
A format isn’t working.
It needs rebuilding.
Your slate isn’t delivering.
You need new ideas.
A fast turnaround pitch
From brief to pitch in just 5 days.
The Sprint Team
Selected from an unparalleled development network.
No two Sprints are the same. No two Sprint teams are the same.
Example Sprint Roles
Topline Specialist
Format Fixer
Visual Designer
Games Brain
Digital Expert
Connected Caster
Led by Tom Sutton
Development executive and format specialist with commissions and credits across factual, fact ent, reality and entertainment for BBC, ITV, Channel 4, Netflix and more.
Including:
- Banged Up
- Loaded in Paradise
- Freddie’s Field of Dreams
- Singletown
- Question Team
A creative leader with a deep network across indies, broadcasters and the freelance creative community.
Ready to stop drifting?
Start sprinting
FAQs
What is a Development Sprint?
A Development Sprint is a focused five-day creative team intervention, built around one clear objective.
That might be generating a new slate, sharpening a format, responding to a brief, or getting a project closer to pitch.
Who will be in the Sprint team?
Every Sprint team is built bespoke to the challenge.
For some briefs, that means topline idea generators. For others, it might mean format specialists, deck writers, visual designers, sizzle cutters, games experts or production executives.
When should we use a Sprint?
A Sprint is designed for moments when you need focused creative momentum.
That might be a new channel brief, an empty slate, a funded development, a competitive tender, or a format that needs fixing fast.
How does the pre-Sprint process work?
Before the Sprint, we hold a focused briefing session to define the objective, deliverables and what success looks like.
That allows us to assemble the right team and hit the ground running on day one.
How involved do we need to be during the Sprint?
Some clients want daily check-ins and fast steering. Others prefer a clearer handover with key decision points. We agree on the rhythm upfront.
Where possible, the Sprint can run in person, either at your office or in a dedicated working space.
What do we have by the end of the Sprint?
You leave with a defined creative outcome, agreed before the Sprint begins.
That could be:
For a slate Sprint:
A prioritised set of new ideas, with the strongest shaped into clear, pitchable propositions.
For a format Sprint:
A sharper proposition, clearer format engine, stronger structure and a confident pitch direction.
For a brief or tender Sprint:
A focused response to the opportunity, with ideas, angles and materials shaped around the buyer.
The aim is simple:
By Friday, you have a clear output you can use immediately.
How is this different from hiring freelancers?
Freelancers add resource. A Sprint creates a focused process with minimal friction.
We build the team, set the objective, run the week and drive towards a clear outcome, whether that’s a slate, a format, or pitch-ready materials.
How does confidentiality and IP work?
Confidentiality is fundamental.
We work with NDAs on both sides, strict discretion around anything shared with us, and clear ethical separation between clients, projects and teams.
Where there is any potential overlap between briefs, we keep teams separate to avoid cross-pollination and protect the integrity of your ideas.
Your ideas remain yours.
What happens after the Sprint ends?
We don’t just disappear.
Because we’ve got intimate knowledge of the brief, project or slate, we can step back in quickly if you need commissioner notes, further development, pitch materials or another Sprint.
Are you also a formats company pitching your own ideas?
No.
We are not here to compete with indies or pitch our own formats on the side.
We focus entirely on strengthening your ideas, your slate and your pitch.